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Fabian Fronz
Excellence Award Winner
Digital Art and Design
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Digital Art and Design immerses you in a melting pot of digital experiences and prepares you to thrive in an ever-shifting media landscape.

Digital Art and Design immerses you in a melting pot of digital experiences and prepares you to thrive in an ever-shifting media landscape.

Within the Digital Art and Design program, artistic diversity is very encouraged. It shows in my portfolio pieces as I created many pieces with different software, materials, subject matters, and styles. Not only did I learn many different ways of approaching digital art, the assignments always pushed me out of my comfort zone.

My ‘Patty Meltdown Marketing Animation’ and ‘Cola Crave’ explore motion in different ways. One is animated, shifting focus between foreground and background, while Cola Crave is a still image that creates the illusion of motion. Before attending KCAD, I only ever worked with static imagery, not really thinking about movement. I had a fascination with figures, yet only ever focused on creating portraits. Through my time at KCAD, I expanded my interest, learning how to create dynamic character designs, and bending reality to fit a more stylized look that I deemed to be aesthetically pleasing to me. With my ‘Leftovers’ characters, I explored a more bizarre idea as I realized my creative concepts of a world based on the food pyramid. I illustrated characters by morphing my favorite foods with people, creating grotesque, yet cute character designs. I especially worked with the character ‘Patty,’ constantly redesigning her and testing out alternate ideas to strengthen my concept.

Apart from still images and animations, I have a fascination with the development of game concepts, whether it is video games or card games. For example, I developed ideas for an app called ‘Drag Over’ a game that explores how we imagine identity and gender by letting the player break free from gender roles and explore the art form of drag. My three digital illustrations ‘New York Campaign’, ‘New England Campaign’, and ‘King George’ show special attention to composition, perspective, and lighting, as well as posing character and creating narratives through the different depictions of characters. All three are part of the Powder Keg Revolutionary War Game, a collaborative production by the students of the Grand Rapids Public Schools Museum School, KCAD, and Open System Technologies as part of the EPIC project. This historically educational card game allows the player to replay the revolutionary war, form alliances, and decide the fate of America.

What is your most memorable

experience at KCAD?

Within my program, artistic diversity is very encouraged. Not only did I learn many different ways of approaching digital art, but I also got to interact with many students of all kinds of artistic backgrounds. It made it possible for me to advance and gain new and especially different perspectives on life and art. The Digital Art and Design community is very tight-knit, resulting in a never-ending flow of support around the 7th floor. A positive and uplifting environment and the studio-like set up of classes allowed for many interactions and opportunities for brainstorming that not only connected me closer with my own artistic voice, but with the people around me. I think the exchange takes an important role in demonstrating how other human beings use creativity beyond my imaginary cosmos. It helps me to keep evolving and inspires me to sometimes leave or modify my intended creative path. With every new day, I experience that creativity is developing in new and different ways.

What are your most

notable accomplishments?

  • 2016 Award Winner 4th European Youth Art Exhibition at Unesco World Heritage „Zeche Zollverein Schacht XII“, Essen, Germany

  • 2016- 20 Recipient Portfolio Scholarship at KCAD

         President's list recipient with a GPA of 4.0

  • 2017 Internship Heyst communication development Germany

  • 2017- 2020 Recipient KCAD Merit Scholarship

         Freelance digital media designer

  • 2018-2019 Tutor Math in Art and Design Class KCAD

  • 2018-2020 Nominated member of the Honorary National Society of Collegiate Scholars (NSCS)

  • 2019 GR Public Museum – "Old Town Adventures" 3D Artist and animator of interactive gameplay about Grand Rapids history

  • 2019-2020 Master student of the artist Eugen Bednarek, participant Art Exhibition “Junge Visionen 2" Art Gallery Project ZKE

  • 2020 Design and development of Powderkeg Revolutionary Card Game

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